Sunday, September 1, 2013

Welcoming September

Well, maybe "welcoming" isn't the right word, but we're certainly acknowledging that September is Childhood Cancer Awareness Month. That said, we know that all cancers are bad. There is no "good kind" of cancer to have, and all cancers need to be cured. But the reality is that funding for childhood cancer research is at critically low levels, with the National Cancer Institute devoting less than 4% of its annual budget to all 12 major types of childhood cancer - combined. So a myriad of non-profit groups and organizations step in to help fill the gaps, but many of those still only funnel pennies on the dollar to actual research - sometimes less than ONE penny. And in the meantime, 46 kids are diagnosed every weekday, and 1 in 5 of those kids will be lost. Unacceptable.

So what to do? Take ACTION. Learn the facts about the state of childhood cancer funding, and spread the word. Research the organizations you want to support, and be confident that your generous donation is going to the latest and best research available. Of all the things children in treatment need, The Science is the most important, and getting that science requires The Dollars. That is our focus here at Peachy Keen HQ, and we thank you for your continued support this month and the 44 months since we heard the words, "It's cancer, but it's curable."

As it happens, we spent the first day of Childhood Cancer Awareness Month looking at antiques, eating shaved ice, and wearing silly hats. How lucky we are. Now it's back to the business of funding cures - please join us!

No comments:

Post a Comment